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2013 Search Engine Ranking Factors

– Posted by Matt Peters to Analytics

Yesterday at MozCon, I presented the results from Moz’s Ranking Factors 2013 study. In this post I will highlight the key takeaways, and we will follow it up with a full report and data set sometime later this summer.

Overview

Every two years, Moz runs a Ranking Factors study to determine which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study.

We’ll dive into the data in a minute, but some of the key findings include:

  1. Page Authority correlates higher than any other metric we measured.
  2. Social signals, especially Google +1s and Facebook shares are highly correlated.
  3. Despite Penguin, anchor text correlations remain as strong as ever.
  4. New correlations were measured for schema.org and structured data usage.
  5. More data was collected on external links, keywords, and exact match domains.

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