– Posted by Matt Peters to Analytics
Yesterday at MozCon, I presented the results from Moz’s Ranking Factors 2013 study. In this post I will highlight the key takeaways, and we will follow it up with a full report and data set sometime later this summer.
Every two years, Moz runs a Ranking Factors study to determine which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study.
We’ll dive into the data in a minute, but some of the key findings include:
- Page Authority correlates higher than any other metric we measured.
- Social signals, especially Google +1s and Facebook shares are highly correlated.
- Despite Penguin, anchor text correlations remain as strong as ever.
- New correlations were measured for schema.org and structured data usage.
- More data was collected on external links, keywords, and exact match domains.